Summary: The Associate Vice President (AVP) of Marketing for the Philadelphia Orchestra (POA) will lead the efforts to meet sales goals and mission-driven objectives. In partnership with the marketing team for the Kimmel Cultural Campus (KCC), and the public relations and the patron service/ticketing teams, the AVP will consider all performances, programs, events, activities, facilities, contacts, and relationships as opportunities to enhance the guest experience and to market the POA and the newly established parent company (see below). The AVP will work closely with artistic and executive leadership to help establish goals and will implement numerous marketing campaigns to achieve them while maintaining a collaborative and results-driven environment. Accountable for an average annual ticket revenue of over $12 million, this position will oversee the creation of timely and effective campaign strategy, advertising and creative materials, subscriber and single ticket buyer communications schedules, and will support the mission of off-stage performance opportunities. Leading with our bold vision to inspire and connect humanity through the Philadelphia Sound, we at The Philadelphia Orchestra are vital influencers and conveners, emblemizing our values of being exceptional, innovative, diverse and inclusive, and authentic. IDEAS—Inclusion, Diversity, Equity, and Access Strategies—is a comprehensive transformation process, guided by our vision and values, to assess and improve all aspects of our operations, concerts, and programs, and to spur sustainable change. We listen intently, unite purposefully, and respond profoundly to the world around us by harnessing the transformative power of music. We amplify our vision and values within the context of orchestral music by integrating IDEAS into everything we do. We believe that diversity equals excellence, and excellence equals diversity. The AVP will consistently review the current marketing support infrastructure to ensure it has the tools to respond effectively to long term financial and technology requirements and short-term operating needs. Essential Functions:The AVP will be responsible for directing the marketing efforts of more than 40 annual productions resulting in 120 performances of multiple series, additional performances, and events through:• Providing input regarding the scheduling, frequency and structure of concert programming in partnership with leadership and artistic administration to ensure that programming decisions generate high demand for tickets while reflecting the organization’s artistic vision;• Creation and execution of dynamic marketing campaigns for subscriptions, single tickets, and community and non-earned revenue generating performance events;• Revenue and attendance goal setting and achievement;• Inclusive management of a multi-level and diverse team;• Prospective and collaborative oversight of fundraising and membership initiatives and programs through shared patron relationship management;• Brand management;• Tourism outreach marketing support;• Group Sales and audience development;• Ensure, with the support of staff, that all budgets and settlements for are submitted accurately and in a timely manner;• Formulation of marketing policies, long-term programs involving analysis of comprehensive data and allocation of resources, and collaboration with other team members and departments to ensure effective attainment of strategic goals and objectives;• Report event status on a regular basis (ticket sales trending, ROI, etc.);• Oversee implementation and design of regularly scheduled audience research projects; • Lead the marketing team in all marketing tactics including: digital/print/broadcast/direct mail/telemarketing/promotions/e-commerce, etc;• Eliminate low leverage activities that deliver unproductive returns relative to the financial cost and investment of staff time;• Oversee the appropriateness, negotiation and fulfillment of all media sponsorships in partnership with the KCC marketing team to leverage and maximize purchasing power across all product lines and media outlets;• Monitor ticket sales reports, manipulating data into predictive models that will help inform responses and adjustments to advertising tactics and schedules;• Work with VP of Development and Institutional Giving staff on corporate sponsorship packages and foundation requests to maximize sales opportunities and promotions;• Strategically manage patron data toward growing audience response and attendance;• Manage website development in an ongoing, agile and sprint-oriented environment to increase engagement, eliminate friction, and to increase earned and contributed revenue;• Serve as national representative in marketing and sales conversations, at industry conferences, and with peer orchestras;• Other duties may be included.
